Inside atmos’ Insane “We Love Nike” Store Display_Stride into Fashions Embrace

Longtime Nike collaborator atmos has pulled out all the stops for their “We Love Nike” installation at their Tokyo SportsLab location, transforming the already-stately store into a true sneakerhead’s paradise. The store’s front and side windows are wrapped in an all-over shoebox vinyl graphic, making the retail space look like a collector’s overflowing closet from the exterior. Inside, lucite tables stacked with collaborative product and filled with co-branded Nike and atmos shoeboxes present the pieces from the collection, and rugs featuring the same all-over shoebox print complete the store’s transformation. Check out images of the store’s makeover below and look for atmos and Nike’s “We Love Nike” collaborative collection to release at the store later this week.