Despite any controversy he’s found himself in over the past few months, Virgil Abloh still knows hype. And while some supporter have since turned naysayers, the latest Air Jordan 4 by the designer’s Off-White imprint may have some reconsidering their position on the Illinois-native.
The collaborative women’s Air Jordan – which launched earlier today on Nike SNKRS under “Exclusive Access” for those with default women’s shoe sizing ahead of its July 25th release date – hasn’t experienced the roll-out of Abloh’s original Jordan 1, but boasts attention of a similar degree. Perhaps it’s the pair’s simple, yet alluring tonal “Sail” arrangement or the fact that this pair is only Abloh’s third-ever Jordan Brand silhouette. While one can ponder over why NIKE, Inc.’s forthcoming Off-White collaboration has gotten so much hype, one thing is certain: every detail on the Jordan 4 Off White has been given deliberate thought. And that includes the packaging, which comprises of “Sail” zip-ties, three sets of “SHOELACES”-stamped laces, co-branded tissue paper, and perforated box à la Off White Jordan 5 from February.
Continue ahead for not only detailed images of the Off-White x Jordan 4, but also a link to our extensive store list for the pair.
In other confirmed Jordan release dates, the Jordan 12 University Gold arrives on July 24th in full-family sizing.
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