Though Valentine’s Day is still a long ways away, Nike is already feeling the spirit as they’ve preemptively dressed the Air Max 90 in the holiday’s usual pink and red themes.

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At a glance, the construction seems to allude any overt reference. But, as seen across the eyelets as well as “Nike Air” branding, little hearts are placed where appropriate, accenting atop a backdrop of pink or red. The underlays and mudguard outfit in a bright white — same as the lace as well as the instep underneath — while the aforementioned pink is further paired adjacent at the suede quarter panel as well as the lining and midsole. Red, then, works its way atop, brining attention not only to the Swoosh at the side but also the tongue’s branded tab whose outer layer unfastens to reveal a playful message: “ME+AM90=TRUE LOVE.”

Feel the love below, and if you already have a special person in mind, keep an eye out next year as they’re to likely to release at Nike.com in February.

In other news, the Valentine’s Day Air Force 1 is also releasing on February 6th, 2021 in Europe.

Updated February 22, 2021: The SNKRS release for the Air Max 90 “Love Letter” has been pushed back again. This time to March 3rd.

Updated February 12th, 2021: The SNKRS release for the Air Max 90 “Love Letter” has been pushed back to Feb. 19th.

Updated February 3rd, 2021: A U.S. release date has been scheduled for February 13th, 2021.

Updated February 2nd, 2021: A Europe release date has been scheduled for February 6th, 2021.

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