New Balance’s storied 990v series is about to receive its sixth iteration in 2022. Revealed by Teddy Santis, the Aimé Leon Dore founder and the newly appointed Creative Director for NB’s Made In USA program, the 990v6 is exemplified by the signature grey palette with reflective accompaniments that have marked the 990v line since its inception in forty years ago. The v6 sees the same multi-layered look, while the finely carved presumably with ENCAP cushioning continues the “chunky” aesthetic that has defined the dad-shoe look throughout its various installments.
In comparison to its predecessor, the New Balance 990v5, the v6 has a completely different package as it reverts to an underlay frame typically seen on other 99x silhouettes such as the New Balance 992. The N logo is kept larger for that brand presence, tucked under the lace overlays and the mudguard.
It’s clear that the New Balance 990v6 will be a key focus for the brand in 2022, with various collaborations more than likely – including one with Aimé Leon Dore. Stay tuned for more details as New Balance looks to further push its momentum as the preeminent brand of lifestyle-focused retro runner footwear.
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